TUrner
SF BASED Creative director
Bake a cake, fire up some dinner, kern some type, direct a film, design a bike, build an app, restore a motorcycle, build a shed, construct a house, whatever it is—let's make things.
While I’m not a digital native, I’ve built products and experiences that digital natives use daily. Take a little bit of the past, a bunch of insight from the analog world, add a bunch of coffee, and you pretty much have the secret recipe to my creative thinking.
Youtube
As YouTube breaks into the world of short-form content, they’ve yet to stand out and resonate with the new wave of digital-native creators.
Gen-Z has a more casual approach to creating content and builds community around their unique sense of humor. Using National Joke Day as inspiration, the #MyBloopers Shorts campaign invited creators to share their gag reels, outtakes, and funny fails with the world on Shorts.
RESULTS:
With a CTR of 5.41%, this campaign exceeded benchmarks by 5X and effectively engaged Creators globally. Cross-promotion on the YouTube Creators channel grabbed the attention of industry publications, boosting the campaign’s visibility even further – encouraging the creation of 197k+ Shorts and 300K+ unique landing page visits within the first week of launch.
Wait! There’s more!
From a monthly newsletter to a yearly wrap-up and product feature emails along the way.
Adobe
Getting to make stuff for other designers is always rewarding but also extremely challenging. I’ve designed, directed, storyboarded, and localized thousands of assets for Adobe via my friends at SnackBar for a variety of different products.
Norton
We protect our homes from the outside but cybercriminals don't come in the through the front door. They enter through any device connected to the internet. Norton Core's secure Wi-Fi router protects your home from within.
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